Pioneering A Greener Future In The Data Centre Industry
Featured In: CIO Africa, Date: February 10, 2025 Imagine a world without data centers. Services like email, instant messaging, video calls, and social media platforms would vanish, leaving individuals and businesses disconnected. Imagine a world without WhatsApp, Zoom, or LinkedIn—we would default back to pre-internet methods like letters and landline phones. The cloud as we […]
A City Girl’s Journey to the Farm
linkedin.com/alicengatia , Date: February 2025 My daughter recently asked me why she does not have relatives from the village. (Now, before you judge, most of my family today lives in the concrete jungle and our village is not quite the village we lived or visited as young children) She was curious about life in the […]
The Power of Marketing in Driving Sustainability Education
linkedin.com/alicengatia , Date: January 2025 Sustainability. A word we hear often but sometimes feels too vague, too “out there” to truly grasp. Yet, as marketing professionals, we are uniquely positioned to make this critical concept not only accessible but actionable. Marketing sits at the crossroads of businesses and customers, giving us the tools to educate, […]
Marketing’s Role in Driving Awareness and Adaptability of Sustainability in Energy and Technology
Featured In: Renewable Energy News, Date: January 2025 linkedin.com/alicengatia In the ever-evolving world of energy and new technologies, sustainability has become a defining metric for progress. Yet, for many, the concept remains elusive, overshadowed by technical jargon or a perceived disconnect from daily life. This is where marketing can play a transformative role. Positioned at […]
The Top Marketers Club Mentorship Programme
linkedin.com/alicengatia , 2025 – present I coordinate the mentorship programme at The Top Marketers Club, pairing working marketers with mentors who’ve faced the exact career inflection points they’re navigating now. It’s peer leadership in the truest sense: marketers helping the next generation of marketers move faster than we did, and building a community of practice […]
Driving Sustainable Growth Through Partnerships
linkedin.com/alicengatia , Date: June, 2024 The saying “If you want to go fast, go alone; if you want to go far, go together” best defines why partnerships are important to achieving long-term success and sustainable growth. While it’s true that individuals or organizations may sometimes achieve rapid progress by acting independently, sustainable impact often requires […]
Mainstreaming Sustainability: Fluff or Action?
Featured In: Marketing Africa Magazine, Date: December 2024 edition linkedin.com/alicengatia Green is the new color in town! Not just because it is the color of money but because boardrooms seem to be humming with “sustainability” a lot lately. A cynical mind might wonder if this is just another passing trend, a buzzword to toss around […]
Mainstreaming Sustainability: Fluff Or Action?
linkedin.com/alicengatia , Date: December, 2024 Green is the new color in town! Not just because it is the color of money but because boardrooms seem to be humming with “sustainability” a lot lately. A cynical mind might wonder if this is just another passing trend, a buzzword to toss around between profit margins. Is it […]
Crafting the Sustainability Story
Featured In: Business Quest, Date: November 22, 2024 linkedin.com/alicengatia Sustainability today is filling headlines and boardroom discussions. Businesses once obsessed with profits are realizing this seemingly philanthropic concept can actually strengthen their brand and attract loyal customers. This goes beyond tree-hugging to initiatives that completely transition businesses into smarter ways of working. It’s about unearthing […]
Positive Customer Emotion: The Key To Sustainable Business Success
linkedin.com/alicengatia , Date: October, 2024 Running a business entails facing fierce competition. With new businesses sprouting from all directions, there’s one thing that sets the winners apart: loyal customers. These are the people who actively choose and return to your business, all while singing your praises to their friends and family. But how do you […]