Green Marketing That Works: Applying Jacquelyn Ottman’s Timeless Lessons to Africa’s Market Reality
Featured In: LinkedIn, Date: June 2025 Jacquelyn Ottman’s book The New Rules of Green Marketing remains the definitive guide for brands navigating the sustainability revolution. The book offers timeless insights, many of which hold special relevance for African businesses today. Africa’s sustainability challenges are not unique. From Resource constraints (e.g., water scarcity, energy access) to […]
The Rise of the Activist Marketer: Leading with Purpose in a Changing World
Featured In: LinkedIn, Date: June 2025 In a world increasingly shaped by social consciousness, environmental urgency, and heightened accountability, marketing professionals can no longer afford to sit on the sidelines of public discourse. Drawing inspiration from the book The Activist Leader by Jon Miller and Lucy Parker, it’s clear that leadership today requires more than […]
Politics, Progress, and the Paradox of Power
Featured In: TV47, Date: May 29, 2025 Every so often, you meet someone working within or alongside government who leaves you both impressed and frustrated. Impressed by their clarity of thought, deep knowledge, and the vision they hold for the country’s future. Frustrated by the systemic obstacles they face—especially those born from politics. Recently, I […]
The Glorified Secretary: Lessons from My Early Days in Advertising
linkedin.com/alicengatia , Date: May 2025 When I began my career in marketing, I landed at J. Walter Thompson (JWT) as an Account Manager. Back then, I didn’t know that this role—wedged between client expectations and creative ambition—would become one of the most formative experiences of my professional life. As an Account Manager, you’re the translator, […]
Marketing Blind Spots: The Hidden Dangers of Conditioned Practices
linkedin.com/alicengatia , Date: May 2025 Written for Marketing Africa’s June 2025 edition (“Marketing Blind Spots”) and adapted for general press syndication in May 2025. As marketing professionals, we sometimes move through our strategies on autopilot, guided by industry norms and ingrained habits. These practices feel natural—like looking to the right before crossing a street. Picture […]
System Thinking In Marketing: How To Build A Balanced Ecosystem For Sustainable Growth
linkedin.com/alicengatia , Date: April, 2025 Imagine a world where every marketing decision you make ripples across your business, your industry, and even society at large. A world where overconsumption leads to waste, waste leads to environmental harm, and environmental harm leads to reputational damage. This isn’t a hypothetical scenario it’s the reality of today’s business […]
When the Plan Collapses (Literally) — How to Smile Through a Marketing Meltdown
linkedin.com/alicengatia , Date: April 2025 You know those career-defining moments they talk about in leadership books? The ones where grit, grace, and growth all come together like a well-rehearsed orchestra? Yeah, this was not one of those. This was the “everything-that-could-go-wrong-did” conference — a masterclass in staying calm, smiling through the storm, and improvising like […]
Building Trust in the Age of Always-On Media
Featured In: Capital Business (Capital FM), Date: March 14, 2025 Today, social media and digital platforms amplify every opinion, never mind if that opinion is right or wrong. A single post can make or break a company’s reputation. Media today is everyone, everywhere. This therefore means that a company’s reputation is no longer solely in […]
The Future: Is it Already Here Or Has it Always been Here?
linkedin.com/alicengatia , Date: March 2025 Close to twenty years ago, I studied e-commerce as a minor in my undergraduate marketing and communications course. Back then, ecommerce was an emerging topic—a futuristic concept that promised to revolutionize how we shop and do business. Fast forward to today, and e-commerce is pretty much the norm with basic […]
Sustainable Marketing: The Strategic Imperative for Energy Brands in a Purpose-Driven Era
Featured In: Africa Energy News, Date: March 2025 The energy sector is responsible for approximately 73% of global greenhouse gas emissions, primarily from burning fossil fuels for electricity, heat, and transportation making it the single largest contributor to climate change. This means that energy brands have a unique opportunity—and responsibility—to drive sustainable marketing initiatives and […]