Positive Customer Emotion: The Key to Sustainable Business Success
Featured In: Marketing Africa Magazine, Date: October 2024 edition linkedin.com/alicengatia Running a business entails facing fierce competition. With new businesses sprouting from all directions, there’s one thing that sets the winners apart: loyal customers. These are the people who actively choose and return to your business, all while singing your praises to their friends and […]
How Everyday Decisions Contribute to the Sustainability Agenda
Published: LinkedIn, Date: September 2024 We hear it all the time: switch off lights, turn off the tap while brushing, limit the use of plastics, and if in a more organized society, recycle your plastics in the recycling bin. These things are like our little contribution to the whole ‘save the planet’ thing. But does […]
When Youth Protests In Kenya Ignite Corporate Accountability
linkedin.com/alicengatia , Date: August, 2024 The groundswell is undeniable. Unburdened by the cynicism of their predecessors, the young generation is rising with an unwavering demand: A more sustainable economy: and a more sustainable country. Sustainability, not the greenwashed, performative kind, but one that is authentic echoes through every facet of life from governmental policies to […]
Generation Sustainability: When Youth Protests in Kenya Ignite Corporate Accountability
Featured In: Marketing Africa Magazine, Date: August 2024 edition The groundswell is undeniable. Unburdened by the cynicism of their predecessors, the young generation is rising with an unwavering demand: A more sustainable economy: and a more sustainable country. Sustainability, not the greenwashed, performative kind, but one that is authentic echoes through every facet of life—from […]
ESG Crossroads: Green Aspirations vs. Financial Realities
Featured In: Business Quest, Date: July 12, 2024 For years now, the corporate world has seemingly been on a collective journey towards a greener, more equitable future. ESG initiatives such as reducing carbon footprints and championing diversity have become the hallmark of a “responsible” company. But lately, there’s a sense of unease in the air. […]
Developing Strong Sustainable Marketing Practices
Published: LinkedIN, Date: 2024 Meeting the goals of the present and not compromising the future is what is in the mind of most businesses when thinking about sustainability. Increased competition also creates the hunger for businesses to maximize sustainable marketing approaches to remain competitive. Think about the printing business, it is highly saturated with printers […]
Driving Sustainable Growth Through Partnerships
Featured In: Marketing Africa Magazine, Date: June 2024 edition linkedin.com/alicengatia The saying “If you want to go fast, go alone; if you want to go far, go together” best defines why partnerships are important to achieving long-term success and sustainable growth. While it’s true that individuals or organizations may sometimes achieve rapid progress by acting […]
How Sustainability Safeguards African Businesses in a Changing World
Published: Business Quest, Date:May 24, 2024 Social responsibility and environmental protection have become inseparable from financial success. Many still see sustainability as an afterthought, a box-ticking exercise to appease regulators but having interacted with brands committed to sustainability, I have witnessed a different truth. And that is:- The companies that truly integrate sustainability thrive and […]
Sustainability as a Strategic Differentiator in Africa
Published: Nairobi Law Monthly, Date: May 2024 In boardrooms across Africa, the conversation about sustainability often takes a backseat to more immediate concerns. Survival in a competitive market, navigating economic uncertainty, and meeting the needs of a growing population understandably dominate the agenda. However, ignoring the global shift towards sustainability is a risk that African […]
International School of Advertising (ISA)
linkedin.com/alicengatia , Date: 2024 I mentor students at the International School of Advertising, working through the same real-world problems;- a fractured brand, a crisis brief, a portfolio that’s grown too large to tell a coherent story, all of which shaped my own career, and are continuing to shape the industry. Most of what I know […]