linkedin.com/alicengatia, Date:November 2021
Communications, and more especially digital communication in Kenya is very fascinating. I think we have got some brilliant brains especially when it comes to our social astuteness. If you do not believe me, ask the Nigerians about Kenyans on twitter. I mean, the world knows not to mess with Kenyans on Social Media. When we get into it, we get into it with the might of a bull dozing elephant.
What makes social media fun is the content that is generated to bring in the so-called buzz that brands will always look for. All over the internet we read a lot about the requirements to a great social media strategy. These form a basis with which to lay the foundation; but the person behind the machine, to me is what matter most.
I am currently jazzed with one of the brands that doing a pretty good job. Hats off to the Kenya Revenue Authority (KRA). The team behind their Social Media has managed to make something so serious and important and create a generally good awareness around what they look for and what they would ideally need from you to ensure that you are tax compliant. Communication is all about eliciting some emotion from your audience and for sure, and I must admit that I am now a KRA enthusiast, I want to join in on the cause of fighting against the tax evaders along with them. If you live in Kenya, you probably have seen the advice that you now have to align your online and offline activities lest big brother catches up with you.
(KRA Memes photo)
Away from the big brands, I recently read a story about a social media strategist who was able to get his partner to share a well crafted story that was fed to the public and believe it or not, they garnered so much public sympathy that they even got donations. They had the whole shebang planned, photos, videos etc and aside from the fact that this was just purely unethical, their strategy worked like magic. It is said that the couple is now buying a new car courtesy of the generous donations from the public. This story conflicts me greatly. As a marketor, I want to appreciate the brilliance of this young man, but at the same time, I am left wondering, would I want such a person behind my brand?
I want to imagine that this is a person can do great things for a brand if channeled right.
As you craft your Social Media strategy, I want to ask; Do you have the right team to drive your brand’s virality. To the machinery behind the brand, what are the guiding principles that define you as a person and in turn the brand that you represent?
As for me, I am off to policing my pals whose lifestyles are not aligned!
Vitu kwa ground ni……
Social Strategy, when you get it right!
Social media in Kenya is very fascinating. We have brilliant minds when it comes to our social astuteness. If you do not believe me, ask Nigerians about Kenyans on Twitter a.k.a KOT. The world knows not to mess with Kenyans on social media. We get into it with the might of a rampaging elephant.
What makes social media fun is the content that is generated to bring in the so-called buzz that brands will always look for. All over the internet we read a lot about the requirements to a great social media strategy. These form a basis with which to lay the foundation; but the person behind the machine, to me is what matter most.
I am currently fascinated by one brand that’s doing a pretty good job. Hats off to the Kenya Revenue Authority (KRA). The team behind their social media has taken something as mundane as tax and created an insightful awareness about the effects of tax evasion, with humor to boot. Communication is all about eliciting emotion and action from your audience and, I must admit, I am now a KRA enthusiast or at least a little warmed up to the taxman. I almost want to join in on the cause of fighting against the tax evaders. If you live in Kenya, you probably have seen the advice that you now have to align your online and offline activities lest Big Brother catches up with you.
(KRA Memes photo)
Away from the big brands, I recently read about a social media strategist who was able to get his partner to share a well-crafted sham appeal on one of the social media platforms with accompanying photos, videos, the whole shebang. Believe it or not, it garnered so much public sympathy that they even got donations. Their strategy worked like magic. It is rumored that the couple is now buying a new car courtesy of the generous donations from the public. This story conflicts me greatly. As a marketer, I want to appreciate the brilliance of this young man, but at the same time, I am left wondering, would I want such a person behind my brand?
I want to imagine that this is a person can do great things for a brand if channeled right.
As you craft your social media strategy, I want to ask; Do you have the right team to drive your brand’s virality? To the machinery behind the brand, what are the guiding principles that define you as a person and in turn the brand that you represent?
As for me, I am off to policing my pals whose lifestyles are not aligned!
Vitu kwa ground ni……
