linkedin.com/alicengatia, Date:2022
It is the new year and just like everyone else, the new year is usually filled with a lot of enthusiasm and hope for the best year yet. For the longest time, I have been in the bracket of those people whose new year resolutions never got to the end of the first quarter and as I was looking back; I understood why.
Think back to any project or campaign that you are working on. As you start digging your way into actualizing the vision of the campaign or activation, you will more often than not start with defining what your objectives are, the budgets involved, the target audience you need to speak to and more importantly, the desired results in which case becomes the targets. In the same vein, I concluded that I needed to look at my life through a business lens for my personal objectives to have the same end results as my project / campaign objectives.
Take for example a product launch. The objective around such a project would be to bring awareness to the new product and eventually sales to the company. To effectively launch the product, defining who the target audience is, what route to market I need to deploy and how much I need to spend on the product is very key to the success of failure of the product. Can you imagine selling makeup kits at a husbands’ forum? Trust me when I say this, no matter how good the product is, the husbands may not be well received by their wives when they get back home.
When I mirror this to my life, I want to take this new year as a new product that needs to be launched; a new lease of life that God has graced me with. The targets or desired sales output then becomes the goals that I need to work towards; the budgets, the financial requirement needed for me to actualize the goal I have put in place and route to market, the habits that I need to learn and unlearn to get to my destination. Hopefully with this, I will have a better story to the by the end of this year.
One final ingredient that I believe is necessary is the recognition of the fact that in a business set up, we have our colleagues and bosses to hold us to account; the same should be the case with our personal resolutions, we need an accountability partner that is aware of what you are working towards, to push you when they need to.
This year, I have challenged myself to write more and I look to my LinkedIn family to hold me accountable.
If you haven’t put in place your goals for this year, I challenge you to think of yourself like you would your business, project or campaign; would you not be doing your annual review right about now? Do the same and once you have that going, get a partner you trust to hold you accountable.
