Treat Your Personal Life as You Would Your Business Campaigns
linkedin.com/alicengatia, Date:2022 It is the new year and just like everyone else, the new year is usually filled with a lot of enthusiasm and hope for the best year yet. For the longest time, I have been in the bracket of those people whose new year resolutions never got to the end of the first […]
Social Strategy, When You Get It Right!
linkedin.com/alicengatia, Date:November 2021 Communications, and more especially digital communication in Kenya is very fascinating. I think we have got some brilliant brains especially when it comes to our social astuteness. If you do not believe me, ask the Nigerians about Kenyans on twitter. I mean, the world knows not to mess with Kenyans on Social […]
Memes and Marketing: The Role of Memes in Business Development
linkedin.com/alicengatia , Date: September 2021 There seems to be a meme for almost every image, video, text, GIF, from cartoon characters, celebrity images, movie captions, and trendy events. You only need to make it humorous, relatable and convey the correct information. But what is a meme, and how can you use it to develop your […]
A Day at Kinanie High School
Published: LinkedIn Date: July 2, 2021 Two weeks ago, we spent some time mentoring the kids at Kinanie High School in Athi River. Every year, the Schneider Electric Foundation allows all its employees the chance to submit a community project that they volunteer in through the Heart to Heart contest. The winning project then receives […]
How the Fourth Industrial Revolution will Change Marketing and Customer Service
linkedin.com/alicengatia , Date:June 2020 Technology is exponential, expensive and unforgiving. History has not been kind towards the businesses that chose willingly or otherwise to ignore technology, with businesses worth millions going under or unable to compete with new entities. Think Nokia, Kodak or even to the days when movie shops were the in thing, or […]
The World of TikTok and Marketing: What You Need to Know
linkedin.com/alicengatia, Date: 2020 (compiled 2023) From memes and goofy videos, to dance challenges, TikTok, the video sharing app owned by Chinese tech firm ByteDance, is slowing delving into marketing and advertising – challenging the already disrupted industry. The COVID-19 pandemic caused a downturn for marketing as brands and agencies suspended campaigns and sponsorship deals. The […]
Influencer Marketing is on the Rise, Fact! But Here’s What No One is Talking About
linkedin.com/alicengatia, Date: February 2020 Customers hate advertising, that’s a fact! In a 2017 study by Ipsos Connect, 70% of consumers don’t trust advertising while 42% distrust brands. A shortcoming of traditional advertising is that buyers have, in the recent past, increasing seen brands as part of the establishment and therefore ‘remote, unreachable, abstract and self-serving.’ […]