linkedin.com/alicengatia , Date: 2024
I mentor students at the International School of Advertising, working through the same real-world problems;- a fractured brand, a crisis brief, a portfolio that’s grown too large to tell a coherent story, all of which shaped my own career, and are continuing to shape the industry.
Most of what I know about this industry, I learned the hard way, through years of trial across agencies and corporates. Mentoring here is a chance to hand it down the easier way, and to keep a channel open between the industry as it’s taught and the industry as it’s actually practiced.
