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When the Water Comes: Lessons from Kenya’s Recent Floods 

Featured In: LinkedIn — The Green Pulse,Date: March 16, 2026  In recent weeks, Kenya has experienced unprecedented flooding with reports indicating approx. 62 fatalities, including children, and over 2,000 families displaced, with Nairobi alone accounting for 33 deaths as of March 14, 2026.  I experienced this firsthand on the roads that Friday evening when I […]

When Sustainability Meets Marketing: Why the Two Functions Belong on the Same Side 

Featured In: Marketing Africa Magazine, Date: March 2026 edition For years, many organizations have treated sustainability and marketing as if they belong to entirely different worlds. Sustainability has traditionally been positioned within the realm of compliance, reporting, risk management, and corporate responsibility while Marketing, has been viewed as the outward-facing function concerned with storytelling, campaigns, […]

Can Organisations Defend Their Future Without a Big R&D Budget? 

Featured In: Daily Nation, Date: February 23, 2026 Growth in individuals comes from learning, stretching your skills, sharpening your thinking and staying curious enough to evolve. The same rule applies to organisations. A company that wants to grow must adopt a learning mindset: a posture that says, we are not finished; we must keep building […]

Don’t Go Quiet: The Discipline of Marketing in Uncertain Times

Featured In: LinkedIn — Marketing Musings, Date: February 17, 2026 Imagine walking into a brand that’s already halfway out the door.  Not because the work is done, but because the market has shifted, shareholders have made the call, and the company is in the middle of exiting. The headlines and rumours are louder than your […]

Can You Look Better Than AI? Yes, But Not by Competing on Content 

Featured In: Kenya Banking Insights, Date: February 2026 AI has multiplied content at a speed the world has never seen.  The upside is obvious: anyone can write faster, design faster, brainstorm faster, and package ideas faster. The downside is quieter but more dangerous: when everyone can produce at the same pace, a lot of people […]

Inside Trump’s Mind (1/3): The “Fairness” Lens, Why Climate Isn’t His Starting Point 

 Featured In: LinkedIn — The Green Pulse, Date: January 23, 2026 As a Sustainability advocate, I have been following closely Trump’s actions around the topic of sustainability.  And, if you want to understand his sustainability posture, it helps to start with commercial logic rather than climate rhetoric. His consistent by-line has been “burden-sharing”: a belief […]

When Two Big Priorities Share One Brand: How Marketing Leaders Communicate Without Losing Trust

linkedin.com/alicengatia , Date: January, 2026 Most communication failures in modern organizations do not come from bad intent. They come from a structural tension: two priorities are both strategically correct, both emotionally resonant, and both demanded by stakeholders but they cannot be expressed at full volume in the same narrative without creating confusion, skepticism, or reputational […]

When Two Big Priorities Share One Brand: How Marketing Leaders Communicate Without Compromise 

Featured In: Marketing Africa Magazine, Date: January 2026 edition Most communication failures in modern organizations do not come from bad intent. They come from a structural tension: two priorities are both strategically correct, both emotionally resonant, and both demanded by stakeholders but they cannot be expressed at full volume in the same narrative without creating […]