Towards Sustainability: How it all Began

I’ve learned that the best way to explain experience is through the moments that tested you, stretched you, and taught you.

A Journey Back in Time

So I’d like to take you on a storytelling journey through a few highlights of my career. These stories are just snippets, selected chapters from each career season that capture how I think, how I lead, and how I deliver. The full story is bigger, and it’s still unfolding.

My Goal is Growing Beyond Marketing

Sustainability Leadership — Schneider Electric

As East Africa’s Sustainability Ambassador, I align regional priorities with global business needs, deliver initiatives such as Eastlands College’s youth entrepreneurship pilot, and anticipate evolving environmental regulations so the business responds strategically rather than reactively.

2026

and beyond

Getting the Skills

Sustainability Training

  • Sustainability School Expert at Schneider Electric (internal)
  • Professional Leadership Diploma at Africa Leadership Development Center, Covenant University
  • Certificate, Business Sustainability Management at University of Cambridge, Institute of Sustainability Leadership

2023 - 2024

My Key Takeaways: People Management

Marketing & Communications Manager, East Africa, Schneider Electric, 8 years+

At Schneider Electric, I connect diverse teams, translate competing priorities, align expectations, and sustain momentum, enabling marketing to operate as a coordinated system delivering sharper execution across customer segments and regions.

2018 - Present

My Key Takeaways: Brand Position and Redevelopment

Head of Marketing & Communications, Credit Bank Limited, 2 Years

At Credit Bank, I led a strategic rebrand, unified brand guidelines, streamlined key products, increased account sales by 12%, and strengthened community engagement supporting dignity, confidence, and reintegration among marginalised groups.

2016

Getting Deeper into Branding and Product Development

Quick Stints

  • Head - Brand and Communications, Essar Telecoms - yuMobile, 1 year – my key takeaway was crisis management; I managed a market exit by strengthening internal communication, sustaining external brand confidence, renegotiating supplier contracts, protecting budgets, and preserving value through the handover.
  • Head - Marketing, Public Relations & Product Development, Fountain Microfinance Bank (Information) 1.5 years

2014 - 2015

Learning Some More

Undertaking My MBA

Complete my MBA, Strategic Management University of Nairobi, School of Business

2012

My Key Takeaways: Learning the Ropes of Product Development

Marketing & Public Relations Manager, Housing Finance Group, 7 years

At Housing Finance, I rationalised the product portfolio, strengthened development through rigorous stage gates, launched an account that grew the portfolio by 25%, and demonstrated how community investment and commercial performance can advance together.

2008

The Journey Starts with One Small Step

My Career Kicks Off

  • Intern – Bamburi Special Products, 1 year
  • Client Service Executive - 3Mice Interactive Media, 2.5 years
  • Account Executive, JWT – Scanad Advertising Group, 6 Months

2004 – 2007

The Power to Read

Undergraduate Degree

Enthusiastic Graduate of Marketing & E-Commerce – Curtin University of Technology, Australia

2003

My Capabilities at a Glance

Looking at what my core skillsets are and how they cut across verticals.

Strategy and Positioning

Brand Strategy & Positioning
0%
Go-to-market Strategy & Launch Planning
0%
Customer Insights & Segmentation
0%
Market Research & Competitive Intelligence
0%

Leadership & Communications

Executive & Leadership Messaging
0%
Internal Communications & Employee Engagement
0%
Cross-Functional Leadership & Team Coordination
0%
Reputation Management
0%

Execution & Resilience

Crisis Communications & Issue Management
0%
Change Communications (Transition & Transformation)
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Integrated Marketing Campaigns (ATL/BTL/Digital)
0%
Agency & Vendor Management
0%

Sustainability & Growth

Sustainability Communications (Credible, Evidence-Led)
0%
Partnership Marketing & Ecosystem Collaboration
0%
Marketing Governance & Brand Guidelines
0%
Budget Optimization / Lean Execution
0%