Marketing’s Strategic Seat At The Table: Reframing What Marketing Really Does For The Organization
linkedin.com/alicengatia , Date: December, 2025 I once had a boss who, half-jokingly, referred to our marketing department as “X Outfitters”, X being the name of the company. It wasn’t meant to be unkind, just his way of describing what most people thought we did. Whenever someone needed branded T-shirts, a pull-up banner, or an event […]