Marketing’s Strategic Seat at the Table: Reframing What Marketing Really Does for a Business
Featured In: Marketing Africa Magazine, Date: November 2025 edition I once had a boss who, half-jokingly, referred to our marketing department as “X Outfitters”, X being the name of the company. It wasn’t meant to be unkind, just his way of describing what most people thought we did. Whenever someone needed branded T-shirts, a pull-up […]