The 1+1 of Marketing: Building Resilience Through Everyday Actions
Featured In: LinkedIn, Date: July 2025 My daughter recently shared a brilliant analogy that stopped me in my tracks. She said, “Teachers teach us ‘1+1’ in class, give us ‘5×5’ for homework, and then test us on ‘1,000×1,000’ in exams.” Her frustration was clear: why doesn’t what’s taught align with what’s tested? This struck a […]